"Soeur is a wardrobe that blurs the lines, a wardrobe that borrows from men for an ever more feminine allure. These are pieces that
a modern, inspiring vision of femininity: sincere, sensitive, elegant and inclusive. Regardless of age or style. I want everyone who dresses with us to feel understood and valued ».
Domitille Brion, artistic director of SOEUR
Chronology
2007Creation of the Soeur brand by sisters Angélique and Domitille Brion.
2008Opening of the first store at 88, rue Bonaparte in the 6th arrondissement in Paris.
2016Opening of the first international store in Brussels and opening of the first corners at Bon Marché, BHV and Galeries Lafayette.
2018Launch of a Frère capsule collection for men to celebrate the brand's 10th anniversary.
2020Opening of our first point of sale in the United Kingdom.
2021Opening of our first points of sale in Spain and Korea.
2022Launch of an Objects line.
Soeur advertises in the metro, on buses and kiosks with poster campaigns in Paris.
2023Opening of the first own shop in Spain, in Madrid.
Launch of collaborations with Leandra Medine Cohen, J.M. Weston and K-WAY.
2024Launch of FRÈRE, a menswear collection.
First own shop in London and opening of a flagship store in Milan.
Soeur has 53 points of sale (42 in France and 11 internationally), 610 wholesale outlets and 240 employees.